Over the last few years, we have seen a lot of YouTube Trends. Some of them went viral for a short amount of time, while some are still trending. YouTube creators are always experimenting with their channels. They try new ways to attract more audience and trust me, it takes a lot of efforts to make a video for YouTube. Right now, making YouTube videos has become a profession.
Did you notice that various brands have made their YouTube channels lately? Yes, that’s true. They already included YouTube in their digital marketing strategies to improve their brand presence among the audience. You can also look into YouTube stats to check how much traffic has increased on this platform from the last few years.
So today, in this article we are going to talk about two of the popular YouTube trends that can help you to improve your brand presence.
YouTube Live Streaming
People love to watch videos with a good storyline. And there’s no better way to tell a success story of a brand than through a live stream. Today, almost every small or big YouTuber do live streaming. It could be gaming stream, live vlogging, art & craft streaming, etc.. As a brand you should also do live streams at least once a week. It creates a first-person interaction that will enable your consumers to relate and connect with brands in real-time. When a brand directly speaks with their consumers, it inspires the audience to stick around longer.
Since its launch in 2011, this trend has hit social media like a storm and is leading video streaming platform from the front. There are other live streaming platforms like Twitch.tv, Nimo, etc., but the impact of YouTube Live is on another level. It’s an incredible live streaming feature that allows you to engage with customers in multiple ways.
People nowadays love to watch YouTube live streams as compared to regular videos. It is gradually eroding the watching time of regular videos. According to a study, consumers spend 8-times longer on live streams as compared to video on demand. So if you want to use YouTube to its full potential, then rethink your strategies.
When you present your content to your audience in real-time, it seems more authentic and relatable. If you are a marketer or have a brand, you can use YouTube Live to engages in an unfiltered conversation with your audience. It will allow your consumers to ask questions and have a conversation with you directly. Doing so, there are very high chances that they like your service or product, and you end up earning more than you expected.
- You can hold a live QnA session on YouTube.
- Showcase your services or products on live streams.
- You can tell your brand story on live streaming to hold an engaging conversation with your audience.
Immersive Shopping
The search volume of YouTube is greater than Bing, AOL, Yahoo, and Ask.com combined. It makes YouTube the second largest search engine behind Google. It was bound to happen as consumers are making shopping decisions after watching videos on YouTube. It is now one of the valuable information sources for shoppers.
YouTube enables creators to make different types of shopping videos, for example, Shop With Me, Product Reviews, Hauls, Gift Guides, etc.. It makes it easier for creators to make pre-purchase and post-purchase shopping videos. The main goal here is to simplify the shopping experience of the customer.
For instance, assume that a Shop With Me video is providing a guided tour of a retail store. In this, the video creator will show viewers A to Z details, from picking out items -> trying them (if it’s clothing) -> buying or reviewing them. When a potential buyer will watch that video, he/she doesn’t have to worry about the cost of the item, or how it will look on them.
A study done on immersive shopping shows that 80% of online shoppers watch YouTube videos first, before buying any product. Also, over the last couple of years, the watch time of the immersive shopping video category has grown tenfold.
- As a brand, you should add shopping guides and product review videos on your YouTube channel.
- Over the last two years, the watch time of ‘does it work’ videos grew by 12 times, and ‘which product to buy’ videos watch time has doubled. Also, ‘everything your need to know’ videos watch time increased by two times.
It shows that YouTube is a very important digital marketing tool that you can use for your brand promotion. For buyers, it provides an active experience that can convert them to your potential buyers. Also, the conversion rate of shopping videos is higher, which is a positive point to grow your business.
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